Customer Recognition

Customer recognition is a way to manage a company’s interaction with current and potential customers by recognising and rewarding them for certain actions. It can be used as an effective tool to increase sales, retain customers and strengthen relationships.

Case Study Example

A global motor manufacturer had a requirement to drive and increase new car sales across their dealerships nationwide.

To achieve this, Innervation Rewards suggested offering an incentive, in the form of a fuel card (value determined by motor manufacturer), to be given to each customer upon the purchase of a new vehicle.

This proved to be a very successful customer recognition program, which resulted in the motor manufacturer reaching their targeted annual sales in challenging times.